Bringing playful ideas to life.

Selected Works

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I am driven by the synergy of design and user insight. I work across various fields such as brand strategy, industrial design, digital design and environment. While being interested in all kind of projects, I have cultivated a distinct expertise in designing and developing various products tailored specifically for children, including toys and other related items.

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TARGETING STRATEGY

Defining the proper direction is the foundation on which a successful product is built. I study the market, forecast trends, and study user behaviors in order to define exciting opportunities.

brainstorming post it
design approach circles
design process part 1
meeting brainstorming logo typography
wandy bubble
designing a user experience
funlockets last cristal charm
duo phone mom and daughter

CREATING USER EXPERIENCE

By exploring our collective unconscious I create strong user experiences. From physical to digital, I tailor each project according to the client needs by applying a multidisciplinary approach.

ENHANCING DESIGN

I believe in a design that is simple without being simplistic. Through an iterative process I refine ideas to their most cohesive form and work with businesses to deliver market-ready products.

capabilities tool case study sketches
capabilities tool case study cad
capabilities tool case study rendering
capabilities tool case study product

Sometimes I blog.

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Our creativity is the key to your future success.

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