What We Do

WE TARGET STRATEGY.
WE CREATE USER EXPERIENCE.
WE ENHANCE DESIGN.

We help you define your vision and make it happen.

A DESIGN PRACTICE THAT BLENDS DESIGN THINKING WITH USER INSIGHT

By dissecting and diverting our habits we compose parts of life. We create new rituals and experiences to live, implementing tailored solutions with intentional outcomes. We partner with our clients to understand their individual needs and elevate the value of their brands through thoughtfully designed products.

We are passionate about solving unique problems through creative collaboration. We use design and strategic thinking to help companies develop there business and delight customers. What really matters to us is having a meaningful impact on meaningful brands.

OUR CAPABILITIES

We work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals. By covering various fields such as strategy, branding, user experience & digital design, eco-design, industrial design, toy design and environment design, our collaborative approach deliver effective results on a more global scale.

Strategy
Branding
User Experience
Digital Design
Eco-Design
Industrial Design
Toy Design
Environment Design

A UNIQUE EXPERTISE IN TOYS AND MULTIMEDIA PLATFORM FOR CHILDREN

With years of experience in the childhood industry developing fun, educational and safe toys. We assume a role in creating innovative products that enable children to cultivate their social and motor skills, accompanying them during their most valuable years.

We observe children learning through role play and discovering the world around them. That’s why it is important to know how to listen carefully and capture the essence of our time. We must be attentive to their needs and expectations. Be there to answer a material and an emotional need.

We design specifically with the child’s well being in mind, ensuring our products meet the most demanding quality and safety standards is our utmost priority.

A GLOBAL APPROACH

A crafted solution, from strategic ideation to implementation.

Discover

MARKET ANALYSIS

An assessment of a targeted market and competitive landscape.

INSIGHT RESEARCH

Through a user’s behaviors study we map out scenarios and find the right opportunities.

IDEATION

We generate ideas and concepts that connect with users in meaningful ways.

Define

CONCEPTUALIZATION

We build product architecture that demonstrate its main functions and they way they interact with each other.

LOW RESOLUTION PROTOTYPE

We build models to study proportion, numbers of parts, assembly, ergonomic and aesthetic.

ORIENTATION

With our client we choose the best direction that will answer both their needs and the user’s.

Develop

DEVELOPMENT

We refine our ideas to their most cohesive form and design solutions that are simple without being simplistic.

PRE-FEASIBILITY

We build virtual models to validate the outlook of the product, the way the part will work together and how easily they will be assembled.

PROTOTYPING

With our partners and factories we work on mock-ups & prototypes that help fine tune the user experience and product design.

Deliver

DESIGN TO COST

We work together with our clients on analysing and refining the manufacturing costs until we reach both the financial and design goals.

TECHNICAL SUPPORT

We liaise with engineers and factories to make the dream come true. We follow up each steps of this critical phase.

LAUNCH

Communication support, photo realistic pictures, identity, packaging, point of sale… The product physical expressions that communicate the brand expericence.

TOGETHER WITH

KD Group / Jumbo Diset

Infini Fun

Kurio

Rescue Runts

Funlockets

Philips Lighting

Decathlon

Dyson France

Lifebox

Our creativity is the key to your future success.

Let’s talk about your amazing project

Get in touch