Steering Wheel ⋅ Toy

The first realistic looking pretend wheel of the Infini Fun range for little ones and it’s already a classic.

This larger than life steering wheel is made for little hands and will keep kids entertained for hours.

Perfect for pretend play: switch on the engine, accelerate or brake, put on the blinkers, turn the wheel, honk all you like, listen to the radio, place a pretend free hands call or choose a destination on your GPS. Just like mom and dad!

While having tons of fun, kids will learn about numbers, shapes and colors as well as familiar places.

The Story

Covid-19 first year raised many challenges for Infini Fun. We wanted to keep developing toys while staying true the brand identity. Keeping it simple and new.

The Tech-Too steering wheel became a way for the brand not only to enlarge its line of product but show its clients that it is still active and innovative even by revisiting a classic.

Process Notes

Part of the design process was to explore multiple shapes and volumes for the screen window area. While referring to car industry we also wanted to keep it simple and straight forward.

Each element reminds something from reality, each sounds and icons bring the kid into the world he usually experience from the backseat of its parent car. Many design styles were studied, each of them having a proper identity and reminding a different element from a car.

Studying the inclination angles, ways to make the product anti-slippery and maximum rotation were also part of our job. As part of the approach we constantly exchange with the factory and its engineering team.


Brand : Infini Fun

Company : KD Group

Released in : 2021

Status : produced

Copyright : © KD Group – Patented  – modèle Déposé