Creativity in the Design World As A Triptych Creativity doesn’t exist in isolation—it’s a careful dance between three key pillars: Image, Use, and Technics. These elements form a triptych that guides every creative decision, balancing aesthetics, functionality, and feasibility. These three aspects work in harmony, much like a well-tuned instrument. A design that leans too heavily on aesthetics might…
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Less is More, so Less is Good, so More is Good
In the mid-20th century, German architect Mies van der Rohe delivered one of the most enduring odes to minimalism with his iconic phrase, “Less is More.” This statement marked a radical departure from the ornate Art Nouveau movement, which, within just two decades, gave way to the pared-down purity championed by figures like Le Corbusier. It was an…
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Rebranding a French Press Institution: A Journey Through Design
At the heart of our project lies the iconic logo of Les Marchands de Presse, a symbol of tradition, community, and the dissemination of knowledge.
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Unlocking Career Potential: The Significance of Personal Projects
In the realm of professional evolution, personal projects stand as pivotal milestones, often underestimated yet profoundly impactful.
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Why Innovation has failed?
The Fallacy of Innovation, from negative origins to hollow promises. Innovation. The word itself evokes a sense of progress, novelty, and excitement. It promises groundbreaking ideas, revolutionary technologies, and transformative change. However, the reality often falls short of these grand expectations. In this article, we delve into the intriguing origins of the word « innovation, » explore…
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When design is hostile on purpose
Design is an important aspect of our lives. It plays a crucial role in shaping the way we perceive the world around us. Design can be used to create positive experiences, promote inclusivity and accessibility, and encourage engagement. However, there are instances when design is used for hostile purposes. Hostile design, also known as defensive…
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An overview of the Industrial Design Process
Industrial design is about creating physical objects that are both functional and aesthetically pleasing. It involves developing designs for a variety of products, from consumer electronics, medical devices, furniture or toys. The industrial design process can be broken down into several stages, each of which is critical to the success of the final product. The…
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K.I.S.S. the design principle
The K.I.S.S. design principle stands for « Keep It Stupid Simple » or « Keep It Simply Stupid ». It originated from the US Navy in the 1960s when the Navy was facing a problem with overly complicated systems and processes that were costing time, money, and lives. The solution was to simplify things as much as possible. It’s…
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Cognitive Ergonomics
Or designing for the human mind in digital and physical products. Cognitive ergonomics is the study of designing products that work in harmony with the human mind instead of against it. It takes into consideration how the human brain processes information and makes decisions. The principles are applicable to both digital interfaces and physical products.…
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What makes a Designer a Designer?
It is important to recognize that there is no one-size-fits-all definition of what a designer is, and that many stereotypes tries to put them in boxes. But what would you answer a person that asked you « What makes you a designer? »
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