What if project

The Pitfalls of Augmented Reality: A Critical Exploration.

Augmented reality and facial recognition are on the verge of revolutionizing our social interactions. Through our conceptual project, we explore the potential pitfalls of these technologies, using the Apple Vision Pro headset as a starting point. This project aims to provoke thought on the ethical and social implications of deeply integrating augmented reality into our daily lives.

Read More
can-design-save-the-world-superhero-flying-scaled

Can Design save the World ?

It’s a question that has captured the imagination of many. Design has emerged as a popular concept associated with innovation, problem-solving, and creativity. In this article, we delve into the allure of design, explore its genuine transformative capabilities, and shed light on the pitfalls of its widespread misuse in the modern world. The allure of…

Read More
innvation-crack-wall-scaled

Why Innovation has failed?

The Fallacy of Innovation, from negative origins to hollow promises. Innovation. The word itself evokes a sense of progress, novelty, and excitement. It promises groundbreaking ideas, revolutionary technologies, and transformative change. However, the reality often falls short of these grand expectations. In this article, we delve into the intriguing origins of the word « innovation, » explore…

Read More
hostile design barbed wire

When design is hostile on purpose

Design is an important aspect of our lives. It plays a crucial role in shaping the way we perceive the world around us. Design can be used to create positive experiences, promote inclusivity and accessibility, and encourage engagement. However, there are instances when design is used for hostile purposes. Hostile design, also known as defensive…

Read More

An overview of the Industrial Design Process

Industrial design is about creating physical objects that are both functional and aesthetically pleasing. It involves developing designs for a variety of products, from consumer electronics, medical devices, furniture or toys. The industrial design process can be broken down into several stages, each of which is critical to the success of the final product. The…

Read More
lips kissing in black color

K.I.S.S. the design principle

The K.I.S.S. design principle stands for « Keep It Stupid Simple » or « Keep It Simply Stupid ». It originated from the US Navy in the 1960s when the Navy was facing a problem with overly complicated systems and processes that were costing time, money, and lives. The solution was to simplify things as much as possible. It’s…

Read More
Artificial intelligence Brain Wire

How AI is changing the game for Industrial Designers

Artificial Intelligence (AI) is an umbrella term used to describe a range of technologies that enable machines to perform tasks that would typically require human intelligence. It involves using computer algorithms to simulate intelligent behavior and decision-making based on large sets of data. The key components of AI include machine learning, natural language processing, and…

Read More
Cognitive Ergonomics Brain in a hand

Cognitive Ergonomics

Or designing for the human mind in digital and physical products. Cognitive ergonomics is the study of designing products that work in harmony with the human mind instead of against it. It takes into consideration how the human brain processes information and makes decisions. The principles are applicable to both digital interfaces and physical products.…

Read More